Birmingham Fashion Truck: Making The Magic City Rethink Fashion
Birmingham Fashion Truck: Making The Magic City Rethink Fashion
Birmingham– Food trucks have become ubiquitous in many cities. Entrepreneurs have taken the same concept of retail on wheels and applied them to apparel. Fashion trucks have popped up across the country, from Los Angeles to Cleveland to Miami. That trend has now come to Birmingham.
The Birmingham Fashion Truck operates in the Magic City, several others have popped up around the state. Evelyn Wood, owner of the Birmingham Fashion Truck, knew she wanted to own her own store one day, but setting a brick and mortar shop was daunting.
“You know rent and all of the inventory to fill the space, it’s always been a lofty goal,” she said. Wood discovered fashion trucks in California and in 2012 began planning to start her own in Birmingham.
“The more I researched this truck, the more I realized how attainable it is and how mobile business really makes it easier for someone who is inventive to be able to open a business,” said Wood.
The truck itself is a yellow, Chevy P30 maintenance truck which required a significant makeover.
“Figuring out how to turn some grungy, greasy tool truck into something pretty that a woman feels like they want to try on clothes inside was a challenge,” said Wood. “We had to design it ourselves and get it built, there was no “how-to” book.”
Another challenge she faced was getting business licenses for each municipality where she wanted to operate. Finding a parking spot can be tricky as well.
Business of all types face difficulties, but Wood believes a fashion truck offers a distinct advantage.
“I would say that this one is a lot easier than others because you don’t have to be open [all the time],”said Wood. “If I’m overwhelmed, or if I’ve got too much going on, the truck can be closed until further notice and that’s fine.”
Wood says fashion trucks are an asset to Birmingham and hopes more will pop up.
“You know it’ll show those guys in California that we’re not so far behind,” she said. “In Cali’ they have a parking lot full and so why shouldn’t we have one? Why shouldn’t we have more? We’re just as fashionable as anyone else. More so if I do say so myself.”
~Morgan, October 3, 2014
Why haven’t Kansas and Alabama — among other holdouts — expanded access to Medicaid?
Only 10 states have not joined the federal program that expands Medicaid to people who are still in the "coverage gap" for health care
Once praised, settlement to help sickened BP oil spill workers leaves most with nearly nothing
Thousands of ordinary people who helped clean up after the 2010 BP oil spill in the Gulf of Mexico say they got sick. A court settlement was supposed to help compensate them, but it hasn’t turned out as expected.
Q&A: How harm reduction can help mitigate the opioid crisis
Maia Szalavitz discusses harm reduction's effectiveness against drug addiction, how punitive policies can hurt people who need pain medication and more.
The Gulf States Newsroom is hiring a Community Engagement Producer
The Gulf States Newsroom is seeking a curious, creative and collaborative professional to work with our regional team to build up engaged journalism efforts.
Gambling bills face uncertain future in the Alabama legislature
This year looked to be different for lottery and gambling legislation, which has fallen short for years in the Alabama legislature. But this week, with only a handful of meeting days left, competing House and Senate proposals were sent to a conference committee to work out differences.
Alabama’s racial, ethnic health disparities are ‘more severe’ than other states, report says
Data from the Commonwealth Fund show that the quality of care people receive and their health outcomes worsened because of the COVID-19 pandemic.
